There is a bit more complexity to ASO today. This included conversion rates and time spent on the app page to dictate the quality of the app. In this phase, the ASO algorithm began to factor in browsing behavior and referral traffic behavior. Stuffing your app description with nonsensical keywords didn’t cut it anymore. ASO 2.0ĪSO then got a little bit more complicated. As competition grew, so did black hat ASO strategies (tactics that were against the terms of service to hack app rankings). The best practices were to add keywords in your app title and your primary keyword in the keyword field when publishing your app. The early days of ASO were primarily focused on keywords. Thomas Petit divides the growth of ASO into two stages: ASO 1.0 and ASO 2.0. This included app keywords, numbers of installs, ratings, and reviews. Similar to how Google search had its own set of ranking standards for SEO, the App Store had its own algorithm as well. What began with only 500 apps on launch, became 3.5 million on Google Play and 2.2 million on the App Store respectively in 2022.Īs suspected, it did not take long for the marketplace to become extremely crowded and competitive, which posed two big challenges: how can developers show their app? And how can users find new ones? The same year, Google Play store followed for Android devices. The brief history of ASOĪpple’s App Store launched in 2008, revolutionizing the way we use our phones. Before we dive into the strategies of how to actually improve your rankings, let’s take a look at where it all began. Chapter 1 What is App store Optimization?Īpp Store Optimization is the process of improving the visibility, reach, and conversion rates of apps or games in app stores.
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